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DGI Faster Forward - Issue 1

Bringing you some of the latest in technology.

What if a reality app could turn your direct mail piece into an interactive offer and bring the contents to life in 2 or 3D?

Well, it's out there. Using an augmented reality device such as a Smart Phone or iPad, hold the device over the image and it comes to life, providing additional information about the product, how the product may look on different people or settings, or special information on the product with eye-catching graphics. Augmented reality triggers a whole new experience for the shopper.

The United States Post Office debuted this app, developed with Aurasma, and is offering a 2% discount on eligible postage from August 1 through September 2013. Eligible mail includes Standard Mail® letters and flats, Nonprofit Standard Mail letters and flats,and First Class Mail® Presort and automation letters, cards and flats.

Take a few minutes to view the video! Check out the possibilities!

Give us a call if we can assist you.

Jane McCauley
Vice President, National Sales
Diversified Graphics, A Bolger Company
jmccauley@dgi.net   800-233-7454